The Philippines need to focus on high-spending tourists than number of arrivals

Published on : Wednesday, December 27, 2017

PhilippinesThe Department of Tourism (DOT) of the Philippines should focus on attracting higher spending tourists rather than placing importance on the number of arrivals in 2018.

“The tourism sector should start putting more emphasis on the spending of tourists more than the arrival numbers. Instead of looking into the numbers, it’s time that we focus on what matters more, what weighs more than the arrival numbers,” said John Paolo Rivera, associate director for the Asian Institute of Management (AIM) Dr. Andrew Tan Center for Tourism.

“Our policies, promotions, infrastructure, offerings, packages should allow tourists to stay longer and spend more while in the country,” Rivera said.

Rivera added that this would allow the Philippines tourism to be packaged as a destination which is worth staying and spending for.

“We should also capitalize on the increasing number of high-spenders in tourism as well as ecotourists who are willing to spend more than the usual mass tourists and backpackers,” Rivera said.

DOT said that visitor receipts surged 36.28 percent in the first nine months of this year to P243.23 million, compared to the P178.48 million in the year before.

In addition, the average per capita expenditure of visitors for September was pegged at P62,514.77. Rivera said that seven percent of all international travel expenditure is generated by nature tourism.

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