The Zetter Bloomsbury Brings Residential Luxury to London’s Historic Bloomsbury

Published on December 9, 2025

The Zetter Group is set to expand its distinguished London portfolio with the highly anticipated Zetter Bloomsbury, opening in March 2026. Located in one of the most cultured and historic areas of the city, the new 68-bedroom hotel will bring the unique, personal touch that defines The Zetter brand to the heart of Bloomsbury, a neighbourhood synonymous with literary history, creative spaces, and intellectual spirit.

Occupying six interconnecting Georgian townhouses near Russell Square, the hotel’s design draws heavily from the area’s artistic heritage, blending the energy of modern luxury with the warmth and charm of traditional architecture. Designed by the award-winning James Thurstan Waterworth, the hotel offers a residential-inspired experience that captures the essence of the iconic Bloomsbury Group, who once called this area home.

A Modern Retreat in a Historic Setting

The Zetter Bloomsbury is located directly across from the British Museum, making it an ideal base for travelers seeking to explore London’s rich cultural and historical offerings. Just moments away from the independent shops, cafés, and bookstores of Lamb’s Conduit Street, the hotel places guests at the center of one of the capital’s most dynamic districts.

Waterworth, known for his work with Soho House and Martin Brudnizki Design Studio, has created an environment that feels intimate yet sophisticated, blending Georgian architectural details with carefully curated, residential-style interiors. The hotel’s 68 rooms are designed to feel like private residences, combining comfort with luxury in a manner that is both unique and inviting. Guests can choose from a range of rooms, from Cosy Rooms with wood-panelled walls to more expansive suites such as the Terrace Suite, which offers a four-poster bed, claw-foot bath, and a private terrace overlooking the hotel’s landscaped garden.

Every room has been thoughtfully designed with a collector’s spirit, featuring marble-finished bathrooms, walk-in showers, and amenities from VERDEN, a brand known for its focus on sustainability and luxury. The individuality of each room reflects the property’s domestic origins, as the buildings were once interconnected family homes.

Public Spaces that Blend Luxury with Comfort

At the heart of The Zetter Bloomsbury are three distinctive public spaces that serve as both gathering spots for guests and spaces to relax and unwind. The Parlour, located at the entrance, is a serene retreat offering light refreshments and cocktails throughout the day, creating a relaxed spot to socialize or enjoy a quiet moment between outings.

The main dining area, The Orangery, is bathed in natural light, offering stunning views of the landscaped garden. It serves as the perfect setting for breakfast, aperitifs, and small plates, as well as private events. During the warmer months, the Orangery extends to a dedicated BBQ area, where guests can enjoy seasonal dishes prepared on the grill, complemented by guest chef residencies. This outdoor extension allows guests to enjoy the serene garden, a unique and tranquil oasis in the middle of Bloomsbury.

For wellness-conscious guests, the hotel features a fully equipped gym with a dedicated outdoor yoga space. This allows travelers to maintain their fitness routines while surrounded by the hotel’s calm, leafy surroundings, further enhancing the overall sense of relaxation and rejuvenation.

A Historic Location with Modern Luxury

The Zetter Bloomsbury offers guests a rare experience: a luxurious, private retreat in one of London’s most vibrant, historic neighborhoods. Positioned between the iconic Russell Square and the British Museum, the hotel provides a peaceful haven amidst the lively hum of central London. With its carefully curated interiors, exceptional amenities, and emphasis on comfort and style, The Zetter Bloomsbury promises to be more than just a place to stay, it offers a chance to experience London in a way that feels like a home away from home.

Perfect for Culture and Creativity Lovers

Whether you are visiting London for its rich literary history, exploring the world-renowned museums, or simply enjoying the charming streets and cafes of Bloomsbury, The Zetter Bloomsbury offers the ideal base for your stay. Guests can easily explore local attractions such as the British Museum, the Foundling Museum, and the many galleries and shops in the area, all while enjoying the comfort and luxury of a contemporary boutique hotel.

The Zetter Bloomsbury: A Must-Visit for London Travellers in 2026

With its distinctive design, luxury accommodations, and central location, The Zetter Bloomsbury is set to become one of London’s most desirable places to stay. Whether visiting for business, pleasure, or a cultural escape, the hotel offers a personalized and stylish retreat that seamlessly combines the past and present. Opening in March 2026, The Zetter Bloomsbury is bound to offer an unforgettable London experience for all types of travelers, making it a must-visit destination in the heart of Bloomsbury.