Theocharis: Greek tourism to focus on business

Published on : Thursday, February 18, 2021

In a recent meeting it has been decided that strategic planning is essential for growth and sustenance after the pause in travel business last year. Hence, in accordance with the Tourism Ministry they have laid down a ten year plan after discussing in detail in the 13th Meeting of the Regional Tourism Council.

Tourism Minister Haris Theocharis informed the council about important international contacts and new collaborations in the field of tourism, as well as the results of his recent visit to Israel. He then referred to the launch of the ministry’s 10-year plan and stated about difficult times of the year in terms of challenges and competition.

 Theocharis further added that with the advent of the New Year, new opportunities bloomed and created new business opportunities as the international tourism opened.

He also stated that the present year will be better in comparison to the other, and vaccinations for the virus will proceed as usual. There will be focus on exploring new tourism destinations in interesting areas such as Greece, and other destinations in Mediterranean and Southern Europe. The key aim is to attract business and improve thoroughly.

Regarding the strategic plan, especially for 2021, the minister explained that the three pillars for opening up tourism are the promotional campaign, through the Greek National Tourism Organization (GNTO), the internal health protocols, which he said will be adjusted to correct any dysfunctionality so that businesses can operate even better, and travel protocols.

He pointed out the importance of the Destination Management and Marketing Organization (DMMO) regarding the further improvement of the domestic tourism product, through long-term cooperation between the private and public sectors, with strategy and the promotion as its key axes.

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