Think Before Plastic campaign of HML wins the UFI Sustainable Award 2019

Published on : Tuesday, June 18, 2019

Hong Kong Convention and Exhibition Centre (Management) Limited (HML) is the winner of the UFI Sustainable Development Award 2019. It won the award for Think Before Plastic campaign. HML is the professional private management and operating company responsible for providing day-to-day management for the Hong Kong Convention and Exhibition Centre (HKCEC). The theme of this year’s award was “Best Sustainable Development Communication”.

 

 

 

The UFI Sustainable Development Award 2019 was designed to recognise companies that have implemented an innovative communications approach that has successfully engaged the target audience and led to tangible, provable changes in behaviour or outcomes.

 

 

 

Think Before Plastic campaign was chosen because of its innovative and comprehensive approach. Plastic use is a pressing issue nowadays.

 

 

 

The jury also commended the two other finalists for their strong entries: INFORMA (USA) for its “2018 Greenbuild International Conference & Expo” initiative and UNIMEV (France), for their “Cleo – event performance calculator”.

 

 

 

 

Philippe Echivard, Chair of the UFI Sustainable Development Committee and Chair of the jury for the award said that the fact that the three finalists represent a venue, an organiser and an industry association highlights that all segments of our industry are active and efficient.

 

 

 

Ms Monica Lee-Muller, Managing Director of HML said that the award is an endorsement of our commitment to environmental protection, and recognition of their effective communication campaign on disposable plastic reduction.

 

 

 

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