Published on : Friday, December 6, 2019
In November 2019, tourist arrivals to Sri Lanka reached the 1.6 million mark with over 175,000 tourists arriving to the country by the end of the month, data from the Sri Lanka Tourism Ministry highlighted here Thursday.
So far, in 2019, 1,672,039 tourists came to the country. However, the government has explained that these figures show that they have possibility of falling short of the anticipated target of 2 million for 2019.
Nevertheless, the new interim government managed by President, Gotabaya Rajapaksa stated that they were quite positive that the figures of tourism would pick up by early 2020 with a high growth after the launch of other promotional campaigns.
For Sri Lanka tourism, India, China and Britain have remained the prime markets.
The main stakeholders from tourism informed President, Rajapaksa, last week about the immediate need for an insistent marketing of Sri Lanka Tourism internationally. He stated that this would speed up the process and a more emphatic revival of Sri Lanka tourism following the Easter Sunday attacks in April.
Private sector bodies like the Hotels Association of Sri Lanka (THASL), Colombo City Tourist Hotels Association (CCTHA), Sri Lanka Inbound Tour Operators (SLAITO) and Travel Agents Association of Sri Lanka (TAASL) have shown their confidence and optimism of revival, provided immediate action is taken in dealing the challenges.