To get competitive advantage, tourist boards are now interested on cuisines

Published on : Saturday, May 14, 2022

As the revival of the travel sector gets momentum, several tourist boards are now aiming on their local cuisines as an alternative to traditional attractions, cities or beaches, as per GlobalData. Malta and Indonesia, at present, have targeted on their national cuisine as a way to draw new visitors, as per GlobalData. New age marketing efforts have been seen with eye-catching images and videos of cuisines, where cooking methods are shown. As a reaction to rising demand from foreign cuisines, the development of these types of marketing campaigns has been strategized. The DMOs are making the use of this tactic to get competitive advantage over rival destinations.


Craig Bradley, Associate Travel & Tourism Analyst at GlobalData, said that the DMOs are acting in response to the sentimental change that they’re witnessing in travelers towards the gastronomy sector. COVID has brought this new change which has expanded the palates of several tourists regardless of the temporary close down of several restaurants in the last two years.


This trend is not likely to get sluggish in anyway, with the market related to food delivery, between 2021 and 2025, will rise at a Compound Annual Growth Rate of 7%, as per a report. Millions of people, because of this will trial new exotic cuisines and flavors from their local restaurants.


Around 47% of respondents explained that they find wider availability of cuisines quite tempting to try their hands on that particular food and drink, emphasizing the appetite for experiencing new flavours on a global basis.

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