Published on : Monday, February 22, 2021
Sadiq Khan, Mayor of London has recently declared his plans to introduce a £5 million post-Covid tourism drive. This is expected to perk up London’s recovery process from COVID, once the city is safe to reopen for tourism.
This campaign will primarily aim on bringing domestic visitors back to London and help in the revival of its economic condition of hospitality, retail and cultural sectors.
Proposals could include “major events that showcase London’s public spaces and cultural riches”.
As part of the final draft budget of the mayor, this investment comes in. It’s published this week that sees no change to the planned 9.5 per cent rise in mayoral council tax.
To quote Mr. Khan, “I am determined to do everything I can to help our great city recover as quickly as possible from this appalling pandemic.”
“Crucial to that will be the safe reopening of central London and attracting Londoners and domestic visitors back to our amazing restaurants, pubs, cultural venues and of course our major shopping districts like Oxford and Regent Street and Covent Garden.”
“London has always been one of the most visited cities in the world and my proposed investment will help to support central London as it begins to recover.”
“In the longer term, we look forward to welcoming international visitors back once again and I have called upon the Government to fund a major international tourism campaign with London as the gateway to the UK.”
This planned investment takes place just after a January report commissioned by the mayor who discovered that tourist spending in central London dropped by over £10 billion in 2021, with businesses hit by foot traffic decline in due in part to increase home working.
The report outlined that the long-term outlook for the revival of central London was “cautiously positive”; it found that the cultural and arts sectors of London faced “an existential threat” without further investment.
London First, a business campaigning group defined the planned support of the mayor as “a shot in the arm” for the worst-hit businesses.
To quote John Dickie, Director of Strategy and Planning at London First, “The support announced by the Mayor will be a shot in the arm for the London economy. Our culture, hospitality, and tourism businesses desperately need to see people come back and enjoy all that they have to offer, and this financial commitment will help them attract visitors as we begin to unlock.”