To meet challenges, Etihad Airways declared a new organizational structure

Published on : Tuesday, November 10, 2020

Today, Etihad Airways declared a new organizational structure. In the wake of Covid-19, this structure will place the business to deliver on its mandate and manage the crisis of the global downturn in aviation head on.

The airline said that the restructuring sees the sector constantly transforming into a mid-sized, full-service carrier absorbing on its fleet of widebody aircraft, with a leaner, flatter and scalable organizational structure that aids natural growth process as the world returns to flying.
The new structure will help the airline to strengthen its focus on the main offerings in terms of safety, security, service; continue developing its industry-leading health and hygiene programme Etihad Wellness, and give importance to innovation and sustainability, which are the key elements of the future.

To quote Tony Douglas, Group Chief Executive Officer, Etihad Aviation Group, “After our best-ever Q1 performance, none of us could have predicted the challenges that lay ahead in the remainder of this year. I’m extremely proud of the way my leadership team and the whole Etihad family have navigated the Covid-19 crisis so far, and I must express my gratitude to each member of the team for continually proving our adaptability to the most unexpected of circumstances.”

“As a responsible business, we can no longer continue to incrementally adapt to a marketplace that we believe has changed for the foreseeable future. That is why we are taking definitive and decisive action to adjust our business and position ourselves proudly as a mid-sized carrier. The first stage of this is an operational model change that will see us restructure our senior leadership team and our organization to allow us to continue delivering on our mandate, ensuring long-term sustainability, and contributing to the growth and prominence of Abu Dhabi.”

This new model will bring many changes to the executive leadership team to make more efficient the organizational structure.

Robin Kamark, Chief Commercial Officer, has come to a decision to leave the business, and following his departure, the business units within Commercial will be alienated and transferred under the leadership of Mohammad Al Bulooki, Chief Operating Officer, Adam Boukadida, Chief Financial Officer, and Terry Daly, who will assume the role of Executive Director Guest Experience, Brand & Marketing.

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