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To promote Ireland tourism, Valhalla is being used

Monday, June 21, 2021

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Scenes from Assassin’s Creed: Valhalla is being used in a campaign related to tourism to enthuse visitors in paying a visit to Ireland.


Given the first expansion, Wraith of the Druids, brings Viking Eivor to Ireland, Tourism Ireland together with Ubisoft to display some of the most memorable real-life landmarks in the game, like Dublin, Benbulben, and the Giant’s Causeway.


It’s a brief promotional video of just 38 seconds, however it successfully attracts on the stunning scenery from the game, providing suggestions on the way these eye-catching backdrops might have looked back when Vikings roamed the land. Here, take a look:


“Gamers, check out Viking Ireland in Assassin’s Creed Valhalla: Wrath of the Druids. Dublin, Benbulben, the Giant’s Causeway, the Hill of Tara… have a look at these ancient sites brought to life in the game!” the company explained in the video description of its newest campaign, ending with the hashtag: #FillYourHeartWithIreland (thanks, Eurogamer).


To quote Mark Henry, central marketing director at Tourism Ireland, “Ubisoft has done an incredible job in bringing aspects of Celtic Ireland to life in amazing detail. This campaign is a fun and innovative way to bring Ireland to the attention of a new audience of gamers.


“We want to spike players’ curiosity about the featured locations and inspire them to come and explore them in the real world.”

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