To promote Northern Ireland, tourism campaign launched

Published on : Monday, September 6, 2021

A new £5 million tourism campaign is looking for a good boost in terms of the visitor numbers from Great Britain to Northern Ireland.

In the said campaign, across Northern Ireland, locations and attractions will feature as the Northern Irish tourism expects to bounce back from the pandemic.

The campaign is controlled by Tourism Ireland and in the coming weeks it will witness the major attractions of Northern Ireland getting advertised across TV, websites and social media.

In recent years, Northern Ireland had enjoyed a tourism bounce, helped by the popularity of the Game Of Thrones TV series which was filmed at different locations across the region.

Before the Covid-19 pandemic struck, 1.5 million people from Great Britain came to Northern Ireland. In revenue, it generated £369 million– making it a key market for tourism chiefs and local businesses alike.

Economy Minister Gordon Lyons explained that Northern Ireland offered a “terrific product” for visitors.

“The GB market is a vitally important one for our tourism industry and I am confident that this campaign will show the best of what Northern Ireland has to offer,” Mr Lyons said.

The tagline of the campaign – “Northern Ireland – Embrace A Giant Spirit”.

In Great Britain, visitors will be invited to the Giant’s Causeway, Londonderry and Belfast among several locations.
Niall Gibbons, chief executive of Tourism Ireland, explained that the campaign would be introduced as Northern Ireland is set to reconstruct in the wake of the pandemic.

“Our aim is to remind prospective visitors that Northern Ireland is the perfect destination for a short break or holiday,” he said.

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