To revitalize its tourism, WB government is ready for a social blitz

Published on : Wednesday, October 21, 2020

In a bid to perk up the tourism industry in West Bengal which is heavily suffering under the impact of the pandemic, the state Government has finally took the decision to a massive social media promotion in the state.


Sources in the administration of the government have said that the Tourism Department is all set to employ a private professional agency that would work in tandem with the administration to boost up the social media presence of the department. The state government is all geared up to hire a private organization for a two years contract. It will use social media to take the tourist spots, cultural events like the Durga Puja Carnival to the audiences worldwide. In this process, all social media accounts of the WB Tourism Department will go through a complete overhaul and new accounts will also be created at the same time.


Travel blogs, photos of tourist attractions, documentary and other related content will be open for general public feedback who at the same time can pose related questions to the government.


“We are planning to hire professional bloggers to write travel blogs for our social media accounts and website,” said a senior Tourism Department official. The private agencies will be required to post at least 10 tweets per day on tourism in Bengal on Facebook, four on Instagram and YouTube.

“The videos posted on Facebook and YouTube will have to get at least 2 lakh views per month. Our target audience will be tourists from those countries who visit Bengal most,” said the official.


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