Tourism all set to contribute more to NZ economy

Saturday, March 18, 2023

With the results of December 2022 quarter GDP setting out a drop of 0.6%, for tourism, there is a true opportunity to play an important role in moving to positive territory, the Chief Executive of Tourism Industry Aotearoa, Rebecca Ingram said recently.

Pre-COVID tourism contributed 5.6% of GDP directly and this declined to 3.0% through the COVID period as the sector alone aimed on domestic tourism.

Rebecca Ingram said that at present, as foreign tourists have started to return, they are in a major position to revive the 2.6% of GDP that during COVID times got lost immensely. If they do this, the position of the impending national GDP will be stronger. Now, the main target should be on eliminating the roadblocks to the revival of their diverse sector.

As it’s great to see foreign tourism recuperating, the industry could be making a huge effort if the pressure of revival of workforce was relieved. Anecdotally, they all hear about businesses that are limiting their offerings as they don’t have the right number of staff members.

If they can improve the available workforce for their tourism businesses then these businesses will be able to provide greater number of experiences with extension in opening hours.

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