Tourism attitude across Europe continues to suffer from diverse factors

 Thursday, July 14, 2022 



Indecision caused by deteriorating inflation, long-standing war disturbance and increasing rates of Covid-19 are all endangering the tourism attitude across Europe.

However, the European Travel Commission (ETC) envisages that readiness to travel this summer will win through. The newest version of the ‘European Tourism Trends & Prospects’ quarterly report points that revival is going on steadily into the peak summer season of this year, with consumers’ reserves gathered in the course of the pandemic expected to sustain travel demand.

ETC forecasts that Europe will attract 70% of pre-Covid travel demand in 2022. For 2022 so far, Bulgaria (-8%), Serbia (-10%) and Turkey (-14%) witnessed the top recovery in tourist influx. Monaco (-22%), Croatia (-30%), Iceland (-35%) and Slovenia (-37%) also displayed a robust revival.

Latvia’s physical closeness to Russia is making the country’s tourism revival slow due to the pandemic (-63%) after large numbers of hotel booking terminations. Slovakia and the Czech Republic among the Eastern European countries are surpassing the 50% decline.

As travel response in Europe stays strong, the monetary support – which was thought to boost growth – has been battered by the rising price of living due to increase in energy and food price. Furthermore, the sharp increase in fuel prices also directly affects the cost of travel, predominantly transport. For customers, the price increase will probably change their penchant toward lower cost choices like staycations, or more reasonable types of transport to countries close by.

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