Tourism Australia announces the launch of Virtual Travel Fair

Published on : Monday, November 18, 2019

Tourism Australia announced the launch of its ‘Virtual Travel Fair’ that gives most of the Indian travellers an opportunity to grab attractive deals on holidays to Australia. What started off as an airline sale, in its sixth and current version has grown into taking leading tourism attractions and experiences across Australia into its fold, ensuring that in addition to unbeatable airfares, travellers receive competitive prices on holiday packages. The announcement comes off the back of Tourism Australia’s latest campaign ‘Experience the game and beyond’, targeting passionate Indian cricket fans and giving them an opportunity to be a part of the ICC T20 World Cup along with an unparalleled holiday experience in Australia.

 

As part of the sale, Tourism Australia has partnered with seven major airlines including Air India, Cathay Pacific, China Southern Airlines, Malaysia Airlines, Singapore Airlines, SriLankan Airlines. Additionally, tourism products ranging from hotels and car rental agencies to adventure and leisure experiences have come on board to extend unmatched discounts, which can be accessed through Tourism Australia’s Aussie Specialist Agents, Key Distribution Partners and leading online travel agents like MakeMyTrip, GoIbibo, Yatra and Cleartrip.

 

Promoted across various digital platforms; this one-of-its-kind, industry-first initiative is a win-win for all, with Australia recording a tremendous growth in visitation, partner airlines and tourism products registering increased bookings and more importantly, travellers getting access to great deals. The previous versions have recorded over 87,000 bookings for partner airlines.

 

 

 

In December 2017, Australia achieved its Tourism 2020 strategic goal of over 300,000 arrivals from India, three years ahead of target. India is currently the 8th largest inbound market for Australia, with total arrivals for the year ended (YE) September 2019 at 386,400, an increase of 12 per cent relative to the same period of the previous year. For year ended June 2019, Indian visitors spent A$ 1.8 billion (approx. Rs 8,800 crores) on their Australian trips, an increase of 17 per cent over the previous year. India is the 6th largest source market in terms of expenditure for Australia, and currently is the fastest growing inbound market with five consecutive years of double-digit growth.

 


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