Published on : Monday, May 6, 2019
In her current role as General Manager Creative, Content and Campaigns, Susan Coghill has helped set the creative marketing direction for Tourism Australia, overseeing the recent Dundee, Undiscover Australia and Australia Inc. campaigns. She was also instrumental in completing the organisation’s agency roster, bringing on board new creative agency, M&C Saatchi.
Tourism Australia Managing Director, John O’Sullivan said that Ms Coghill richly deserved the opportunity to head up the organisation’s marketing team. John O’Sullivan also said that in her less than three years with Tourism Australia, Susan has brought enormous energy, drive and passion to our business and helped take our creative work to new levels. She is demonstrated an impressive ability in bringing the best creatively out of teams. We’re already seeing that in the creative and collaborate way our own marketing team is working with our new agency partners. Ms Coghill said the opportunity to lead the marketing team at Australia’s national tourism organisation was a huge honour.
As an American who fell in love with Australia on her first visit as a holidaymaker and has now made it his home, this is a dream job. This is an extremely exciting phase in the marketing journey at Tourism Australia. She is blessed in having an amazingly talented team in place, strong and committed agency partners and a shared vision in how we tell our story and add value for their industry.
She said that she thinks that Dundee showed what can be achieved when all think big and are brave. It is certainly that same bold ambition she would be encouraging as new CMO. Susan Coghill takes up the new position immediately.