Tourism awareness month in St. Kitts aims at sustainable tourism

Published on : Friday, November 17, 2017

St. Kitts aims at sustainable tourismPermanent Secretary in the Ministry of Tourism of St. Kitts, Carlene Henry-Morton said that it is important to keep the conversation of tourism alive in the society due to the implications it has for the economy, livelihood and future of the island.

Morton said that the Tourism Awareness Month was designed to be a concerted effort by the ministry for emphasizing and educating people about the importance of the tourism product in the Federation of St. Kitts and Nevis.

Morton said that people should know about the deliverables and expectations of the tourism industry and work toward an achievable goal. She said that the tourism product is something that has to be sustainable and passed on from one generation to the next.

Morton stated that the theme for this year’s Tourism awareness month is “Enhancing Our Nation’s Prosperity by Nurturing Tourism Sustainability,” which gels with the ministry’s efforts to create a product that will last. She added that the term sustainability means “enduring, resilient, and can persevere even though challenges may come.”

Saju Ng’alla, public relations manager at the St. Kitts Tourism Authority, mentioned that tourism is “everybody’s business.” He said that St. Kitts and Nevis is among one of the best tourist attractions in the Caribbean. 2017 is recognized by the UNWTO as the International Year of Sustainable Tourism for Development under the theme “12 months to celebrate and promote the contribution of the tourism sector to building a better world.”

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