Tourism Awareness Week for reconsidering tourism

 Friday, September 23, 2022 


The Jamaican Ministry of Tourism, its public organizations and industry associates will emphasize the prominence of the tourism segment for financial improvement, inviting stakeholders to reconsider how to approach tourism post-pandemic, by observing Tourism Awareness Week (TAW) this year, from September 25 – October 1.

The week will be observed as per the UNWTO’s theme for World Tourism Day on September 27, which is “Rethinking Tourism.” The theme stresses the change toward tourism being acknowledged as a mainstay of development.

Regarding emphasizing the significance of the theme, Hon. Edmund Bartlett, the Jamaican Minister of Tourism, said that in the midst of the doubts that have described the current post-pandemic time, an extraordinary prospect has been presented to everyone for reconsidering all the plans for creating the flexibility of Jamaica’s tourism industry.

Minister Bartlett said that the Jamaican ministry has always supported a sector that is financially sustainable, socially all-encompassing and environmentally responsive; however, the COVID-19 disaster has made it quicker for us to rethink tourism for doubling its contribution toward the social and economic comfort of the nation and its citizens.

The minister said that the tourism sector is the single largest provider to GDP, and is the main foundation of foreign earnings and one of the country’s main cradles regarding exports. He added that overall, the tourism sector has increased by 36% in the course of 30 years compared to total economic development of 10%.

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