Tourism Cares Meaningful Travel Summit in Medellin, Colombia

 Saturday, November 13, 2021 

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In Medellin, Colombia, thirty travel professionals, including eight global tour operators, have assembled for the Tourism Cares Meaningful Travel Summit, a program creating connections between the greater travel industry and local community-led sustainable tourism opportunities.


Tourism Cares CEO, Greg Takehara said,“We have gathered in Medellin to experience its local community, see how community tourism has become a focus, and learn by example how tourism can be a conduit to peace, and view the local supply chain in action. It will, no doubt, leave us inspired to think about how we can operationalize aspects of meaningful travel into our lives and our work.”


The Meaningful Travel Summit isapioneering travel event unlike any other, with the principal aim of creating long-term economic impact for tourism communities by forming deep and immersive connections. Via meaningful conversations and experiential, community visits, the Summit will find out how tourism creates dignified livelihoods and alternative jobs and economic investment to restrain negative social and environmental impacts in the current context.


“We are proud that Colombia is hosting the Meaningful Travel Summit organized by Tourism Cares in conjunction with ProColombia and Impulse Travel. This event is the perfect opportunity for us to share the progress we have made as a country in terms of sustainability,” said Flavia Santoro, president of ProColombia. “We have moved towards a more responsible and high-quality tourism sector that promotes the development of communities and protects the cultural heritage and the environment”.

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