Tourism Economics Appoints Chuck Davison as VP of Commercial Strategy to Drive Global Growth and Strengthen Key Partnerships

Published on January 14, 2026

Tourism Economics, a part of the Oxford Economics family, has appointed Chuck Davison as Vice President of Commercial Strategy & Partnerships. In this newly expanded role, Davison will lead the company’s global commercial strategy, bolster its strategic partnerships, and drive efforts to integrate the full range of solutions offered by Tourism Economics into the marketplace. His appointment signals a pivotal moment of growth for the company, which is celebrating its 20th anniversary in the tourism industry.

A Milestone Year: Tourism Economics’ Growth and Momentum

Over the past five years, Tourism Economics has witnessed remarkable growth, powered by its deep industry knowledge, trusted methodologies, and a diverse portfolio of solutions. These offerings have been instrumental in helping destinations and travel organizations make data-driven decisions. As the company marks its 20th year, Davison is poised to play a crucial role in leveraging this growth momentum and transforming it into scalable strategies that will benefit clients. His leadership will ensure that Tourism Economics continues to deliver the right mix of expertise and solutions to clients across the tourism sector.

Tourism Economics’ impressive growth trajectory is mirrored by the expansion of its client base. Under Davison’s guidance, the company will continue focusing on providing value through comprehensive tools and services designed to help organizations optimize marketing, investments, and policy decisions, ultimately driving further success in the travel and tourism sectors.

Davison’s Leadership and Achievements at Tourism Economics

Before his recent promotion, Davison was pivotal in launching and expanding Tourism Economics’ Attribution Solutions. He played a critical role in developing the Website Impact Calculator (WIC) and Media Impact Calculator (MIC), tools that have been widely adopted across the industry. These tools bridge marketing performance with real-world visitation and economic outcomes, allowing destination clients to make informed, data-backed decisions.

Within just 18 months, Davison led the expansion of these solutions to more than 185 destination clients across the United States. His leadership not only helped to establish these tools as integral resources for marketing optimization, accountability, and ROI storytelling but also positioned them as key components of the company’s offering. Davison’s ability to scale solutions while maintaining the quality and rigor for which Tourism Economics is known has been fundamental to the company’s ongoing success.

A Leadership Perspective: A Blend of Industry Experience and Commercial Expertise

Adam Sacks, the President of Tourism Economics, expressed that Davison brings a unique combination of commercial leadership, extensive travel industry experience, and a strong understanding of the destination perspective. Sacks highlighted that Davison’s deep insight into decision-makers’ needs, honed from his previous roles, allows him to craft strategies and partnerships that drive measurable, tangible results.

Davison’s leadership spans over 30 years, with senior roles across the travel, tourism, and technology sectors. Prior to joining Tourism Economics, he served as President and CEO of Visit SLO CAL, where he played an instrumental role in growing the organization’s profile as a premier travel destination. Additionally, his time at Expedia, among other leadership roles, has further strengthened his expertise within the industry, providing him with a well-rounded perspective on both the commercial and operational needs of tourism organizations.

Davison’s Vision for the Future: Driving Continued Growth and Innovation

Davison expressed excitement about building on the momentum Tourism Economics has already achieved. Having experienced the value of the company’s services both as a client and now as part of the team, he is eager to deepen partnerships and help even more destinations and travel organizations leverage the company’s industry-leading data and insights.

Davison’s long-standing background in tourism and travel has uniquely positioned him to guide Tourism Economics into its next phase of growth. His leadership is expected to ensure that the company continues to provide critical insights and solutions that will help clients navigate an increasingly complex tourism landscape. With his expertise, Tourism Economics is well-poised to continue its leadership in the industry, strengthening its global presence and helping clients succeed in a competitive market.

Tourism Economics: Shaping the Future of Tourism Decisions

Tourism Economics, as part of Oxford Economics, is renowned for its ability to combine deep industry knowledge with advanced economic tools. The company provides best-in-class forecasting, economic impact analysis, and consulting services that help destinations, industry organizations, and corporations make smarter, more informed decisions.

By continually developing new strategies and innovative tools, Tourism Economics remains at the forefront of the tourism industry, helping clients make decisions that support sustainable growth and enhance regional development. With Davison now leading the commercial strategy and partnerships division, the company is well-positioned to expand its reach and continue offering solutions that help destinations and organizations thrive in a fast-evolving tourism sector.

Looking Ahead: A Bright Future for Tourism Economics

With Davison’s appointment, Tourism Economics is poised to enter a new era of growth. His leadership and extensive experience in the travel and tourism industry will allow the company to further solidify its position as a trusted resource for economic analysis, forecasting, and strategic insights. The future of Tourism Economics looks promising, as the company continues to provide invaluable tools and expertise that will support the success of its clients worldwide.