Monday, February 19, 2018
Tourism Fiji has chosen Tokyo-based destination marketing agency, Aviareps Japan Ltd to guide and direct their marketing and promotional efforts in Japan.
Fiji is looking to attract more Japanese tourists and also working to boost the tourism, MICE and travel revenues.
Tourism Fiji CEO Matthew Stoeckel said that they had selected an experienced team in the market in Japan to ensure they best leverage Fiji Airways direct service that would begin from July 3 in the year2018.
Aviareps Japan will be deploying a sequence of planned marketing initiatives in the areas of travel trade engagement, travel trade marketing, public relations and consumer and digital promotions in 2018 that are available for local industry players to participate in.
Meanwhile, Tourism Fiji hosted a Japan Insights Seminar in Fiji last Friday to give detailed insights into outbound travel market of Japan, and introduce the newly-appointed Tourism Fiji Japan team to local tourism partners and suppliers.
There are two members from the Tourism Fiji Japan office – Executive Account manager Yoichi Hayase and Trade Partnership manager Atsuko Seto travelled to Fiji to present this market update, and meet industry partners face-to-face.
Tags: fiji, Fiji Airways, japan, Tourism Fiji, Tourism marketing
