Tourism Forum promotes business between Africa and Spain

Published on : Wednesday, February 6, 2013

An initiative of UNWTO, the Madrid Tourism Fair Institution (IFEMA) and Casa Africa, INVESTOUR 2013 held under the theme ‘Tourism Development in Africa: Challenges and Opportunities’ highlighted some of the key competitive areas for tourism in the region – air connectivity, investment, branding and product development. The B-2-B session, which serves as a business platform for participants, attracted over 50 Spanish companies to explore opportunities around 200 African tourism projects in areas such as hospitality, transportation, education, know-how and infrastructure.

“Bringing together the public and private sectors with potential international partners, represents a unique opportunity to reinforce business relations between Spain and Africa and advance sustainable development in the continent”, said UNWTO Secretary-General, Taleb Rifai, opening INVESTOUR. Against the backdrop of international tourist arrivals growing by 6% in the region in 2012, the event took place “in a moment in which Africa continues to strive in the tourism map”, he added.

The importance of the correct strategic planning in tourism to promote Africa’s development was highlighted by the Minister of Tourism of Benin, Jean Michel Abimbola. “The diversification of the economy is the key to attract investment and preserve the millenarian’s traditions through projects such as ecotourism and training”, he said.

“Africa is a destination and Africa is a market” said the Minister of Tourism of South Africa, Marthinus van Schalkwyk, echoing debates which underscored that in the current economic circumstances, initiatives such as INVESTOUR can make a difference both in promoting tourism development as well as in bringing new opportunities to companies in Europe.

In closing the event, the Minister of Tourism of Senegal, Youssou N’Dour, underscored that INVESTOUR is “a unique opportunity for African countries to showcase their tourism potential to Spanish investors and partners. Tourism is a sector that can make a difference in our region, and therefore we will continue supporting this important initiative in the future.”

Source:-UNWTO


(No Like Yet)

Related Posts

Comments are closed.

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  rss_logo 
ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 01 WTM 2020
  • 02 WTM London 2020
  • 06 ITB Asia 2020
  • 06 SATTE-GenX-Virtual-Expo
  • 11 i-meet-hotel
  • 13 IMEX 20
  • 16 FHC 2020
  • 16 G&A 2020
  • 16 ITB asia 2020
  • 16 TAAPE 2020
  • 17 GWS-2020
  • 23 emitt 21
  • 30 PATA

TRAVEL INDUSTRY EVENTS

    1. Hotel Investment Conference Australia New Zealand

      August 12 - August 14
    2. DRT SHOW BEIJING

      August 14 - August 16
    3. IBTM AMERICAS 2020

      August 26 - August 27
    4. UITT

      September 1 - September 3
    5. RBHK Restaurant & Bar

      September 1 - September 3
Get our toolbar!
Review www.travelandtourworld.com on alexa.com