Published on : Wednesday, October 4, 2017
Tourism is serious business for Georgia. In 2015, Georgia ranked 25th on the New York Times’ 52 Places to Go. New flight routes have launched from cities around Europe and in 2017, Georgia made it to Conde Nast Traveler’s list of hottest upcoming wine destinations.
These developments are all to improve Georgia’s tourism industry as a sustainable major driver to advance its overall global economic position. In 2015, the Georgian government collaborated with the World Bank to develop a cohesive strategy to attract high-value tourists from around the world.
Georgia has always boasted of a culture of hospitality and warmth, and visitors are said to be “gifts from God.” In Soviet times, its Black Sea resorts were a big attraction along with its celebrated cuisine and wine culture. But after the breakup of the Soviet Union, tourism began to decline due to crumbling infrastructure, corruption, failure to collect tax revenues and political unrest.
From 2004 onwards, the Georgian government has simplified the tax code, improved tax administration, increased tax enforcement, and cracked down on petty corruption, leading to higher revenues. The World Bank has praised Georgia’s anti-corruption efforts and is working closely with the country to modernize its tourism industry.