The tourism industry of Canada is all set to combat coronavirus impact on travel!

 Friday, March 6, 2020 


The tourism industry of Canada is preparing itself for the effect of the novel coronavirus on foreign visitor numbers this summer travel season.


By now, some people in the industry are witnessing a change in the number of people coming from other foreign countries, mainly from China — the second-largest long-haul market for Canada-bound tourists and where the outbreak kick-started.


“Bookings are down from China by about 70 per cent between March and October, so that’s obviously quite considerable,” said Maya Lange, the vice-president of global marketing with Destination BC. Many airlines have limited the number of flights to the country. Also, people are facing difficulties getting visas because of temporary shutting down of some application centers.


Many Canadian tourism marketing agencies have drawn all their ad money from China and are using it to increase more efforts in drawing people from the United States and United Kingdom.


As per Statistics Canada, in 2019, there were 571,000 tourist arrivals from China.


“In the past, in any one of our markets, when exceptional circumstances have occurred, we have taken similar actions to ensure our tourism marketing efforts are impactful,” said Tess Messmer, a spokeswoman for Destination Canada, a Crown corporation focused on marketing Canada abroad.


The corporation explained that China remains a key market and it will still work with online travel agencies and travel media there.

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