Published on : Tuesday, April 7, 2020
The tourism sector is one of the most affected economic aspects by the novel Coronavirus as countries implement lockdown measures to curb transmission of the ailment. The sector has also been affected by halting of flights and travel as well as stoppage of all events.
The novel Coronavirus has hit the tourism sector the most, countries have implemented lockdown measures to curb the spread of the ailment. Halting of fights and travel and stoppage of all events has affected the sector the most.
In the coming days due to the economic implications in source markets the effects could bite in further and recession will cast a shadow across the globe according to the regional tourism experts.
Even after the lifting of lockdown measures the tourism sector could take longer to recover.
In the months of March and April alone Rwanda for instance missed out on about $10M from the tourism sector.
Experts say that recovery models and strategies of the tourism sector ought to be different from other sectors which only require capital injection to restart supply chains.
Tapping onto the domestic tourism market before international travels can resume might help in bringing back the regional tourism sector back to fading glory.
Adjustment of business models to accommodate regional tourism as way to keep the lights on for the short and medium-term may help.
Anita Mendiratta, an Advisor to Secretary-General of The World Tourism Organization (UNWTO) is the United Nations said that Small and Medium and countries ought to readjust their models to accommodate local clientele.
Carmen Nibigira a regional tourism policy analyst during a virtual meeting said that the pandemic will be among things affect the travel industry and it was uncertain when global markets would resume operations hence the need to have contingency strategies built on regional tourism.
According to her domestic tourism should also target clientele from across the continent.
Nibigira went on saying that the market recapturing efforts should be coupled with policies that ease free movement of people across the continent as well as rates that are affordable for African tourists.
They will not continue to offer what they were offering prior to the pandemic and needed an entire new focus and approach.
The tourism sector should look beyond survival and recovery to accommodate a change in trends that is expected post the COVID-19 era which could include fear of travel, events planning schedules, budgetary allocations among others.
Mohammed Hersi the President of Kenya Tourism Federation and Operations Director Pollmans Tours and Safaris said that with the pandemic likely to change trends of travel and having major effects on source markets.
There is need a dire need to consider new business models.
Setting aside budgets to showcase destinations in respective countries through creative ways that will target more of their target audiences that could serve the recovery sector.