Published on : Thursday, September 26, 2019
Tourism Ireland today announced details of its upcoming promotional activity to leverage the tourism benefits of the Rugby World Cup. This is the first mega sporting event in Japan since 2002 and the international flavour of the event is sure to inspire travel. Tourism Ireland believes the tournament presents a significant opportunity to raise the profile of the island of Ireland in Japan – particularly with Japan and Ireland drawn to play each other this weekend (Saturday, 28th September), at the Shizuoka Stadium ECOPA.
Tourism Ireland is working closely with the Department of Foreign Affairs and Trade and with Team Ireland in Japan, to capitalise on the opportunities presented by the Rugby World Cup. A busy programme of activity will roll out in Japan over the coming weeks.
Tourism Ireland executives will also use this opportunity to meet with Japanese airlines, travel trade and journalists, as well as the Ireland Japan Chamber of Commerce and members of the Diaspora living in Japan.
“There is huge interest and excitement around the Rugby World Cup, so we’ll be pulling out all the stops over the coming weeks to capitalise on the tourism potential of the tournament,” said Niall Gibbons, CEO of Tourism Ireland. “The Rugby World Cup is a truly excellent opportunity for us to deliver the message that the island of Ireland is a fun and diverse destination, offering a variety of iconic experiences, and that there has never been a better time to visit.”
In 2018, we welcomed an estimated 24,000 Japanese visitors, according to Tourism Ireland. In the context of the Government of Ireland’s Global Footprint 2025 strategy, Tourism Ireland will continue to work with key partners in Japan, to grow awareness of Ireland; and looks forward to having a presence in the new Ireland House, currently under construction by the Department of Foreign Affairs and Trade in Tokyo.
Source:- Tourism Ireland
Tags: Tourism Ireland