Tourism is now under social media influence

 Tuesday, April 3, 2018 


international social mediaThese days, Instagram, YouTube, Twitter, Yelp, Snapchat, TripAdvisor and other social media platforms have drastically shifted the way tourism destinations and experiences were marketed previously. While digital billboards, glossy double page magazine spreads and slick television ads are still going strong, the steak is increasingly served up by the visitors themselves who post their real-life travel experiences and photos via social media. This trend is on an upward swing.

Consumers now have the opportunity to engage directly with companies by lodging a complaint on Twitter or becoming a “super reviewer” on Yelp or TripAdvisor.

Canadian marketing guru Terry O’Reilly said, “A lot has changed in the world of marketing since we started our radio show back in 2005. We began the same year as YouTube. Back then, there was no podcasting, no iPhone, no Twitter, no Instagram, no Snapchat and no Pinterest. Facebook was just one year old. One of the reasons we retooled our show and changed the name was to reflect this upheaval in the marketing world—this shift from persuasion to influence.”

Before media, O’Reilly says, “Celebrities from sports or Hollywood were used as pitch-men to sell products. They were the ‘influencers’ of their day. Today’s most successful influencers are regular people who have become massively popular by offering their opinions, tips, recommendations and expertise online. They are bloggers, Instagrammers, YouTube stars and Snapchatters. Influencers attract huge audiences by creating a constant stream of original content. They use their own voice, their own personal channels and their own aesthetic to create that content.”

It is a well-known fact that Facebook and Twitter has increasingly become the best platform for voicing every opinion and posting photos and other stuffs.

Various social media platforms help people share deeply personal stories that resonate with others.

Tourism marketers who had been slow to react to previous advancements in digital media have embraced Instagram, and now go directly to the most successful posters to co-create marketing campaigns.

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