Tourism is worth more than £10bn a year to the East of England

Tuesday, June 29, 2021

The Covid-19 pandemic is restricting holidays overseas and making tourism in the UK more lucrative. Around 140 million day-trippers visit the East of England each year by now. Tourism is worth more than £10bn a year to the East of England becoming one of its biggest employers.

The Holkham Estate on the Norfolk coast manages 25,000 acres of land with a stately home, a nature reserve, a beach and other relaxation facilities.

It is a huge attraction for tourists, but also plays a major conservation role.

To quote Peter Mitchell, Holkham Estate manager, “This is just a stunning location. Over the years it has become more and more popular. It is also an important wildlife habitat with some amazing species – lapwings and spoonbills. It’s just incredible the wildlife we have around here. So this year we’ve introduced zoning for dog walkers, and keep asking people to keep dogs on their leads in April to September – part of trying to stop the damage that free-running dogs can do to nesting birds.”

Mitchell said that he was “little bit nervous” regarding the potential number of UK tourists visiting the estate with easing of lockdown.

“Last summer, we just about managed to cope. So there’s going to be some big numbers,” he said.
“This year, we just need to make sure that everything is running as smoothly as possible.”

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