Tourism is yet to take long time to revive

Published on : Monday, December 6, 2021

A well-known South Island tourism operator has cautioned that banks are running out of the good reputation towards the industry as the ill effects of Covid-19 continues to bite.

Mark Quickfall, Totally Tourism Ltd owner and director said that the West Coast Tai Poutini Conservation Board on the state of adventure tourism in the south for almost two years is experiencing major loss from lack of international visitors.

The business is the umbrella company for many long-established enterprises, including Glacier Helicopters at Franz Josef.

To quote Quickfall, “We’re fortunate that we are a mature business and I have an understanding wife, but we’re burning cash and the carpets won’t be replaced any time soon.”

He believed his company would stay alive but had real concerns for a number of others.

“The latest Government announcements [on reopening borders] are understandable from a health perspective, but they will make the next 12 months very challenging for hospitality and accommodation companies.”

He considers that revival of this sector would be a long haul.

“We’ll get Auckland [visitors] back, that will be fantastic and if we get Australia that will probably be enough to keep a lot of businesses going. But if we don’t get Australia soon I am fearful we’ll see more disappear.”

He was uncertain that if there would be a huge uptake if Australians had to isolate for seven days when the borders opened again in April.

“But until we get those other markets back, it’s a pretty dicey situation.”

Quckfall warned that the collapse of overseas supply chains would take a long time to revive.

“We’ve spent a lot of time promoting New Zealand offshore, in Asia and Europe and the United States, working with wholesalers and convincing them to send people here for a great holiday.

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