Tourism Malaysia Director-General have requested industry players to try experiential tourism

Published on : Tuesday, February 25, 2020

Players related to the tourism sector have been requested to try their hands on experiential tourism as it has the capacity to attract more tourists and generate long-term revenue for the country.


Tourism Malaysia Director-General, Datuk Musa Yusof explained that many didn’t knew about this new genre in tourism which is currently in high demand particularly for Malaysia, home to all the exotic floras and faunas along with tropical rainforests.


As such, he stated that the industry players should try hard to expand experiential tourism-related products in attracting more visitors.


“Experiential tourism focuses on tourists’ desires. There are tourists who are willing to spend more in order to immerse in nature and get a closer look at diverse creatures.”


“These nature lovers are willing to pay extra for what they consider as conservation fund to ensure that the country will continue to maintain environmental sustainability,” he told Bernama in an exclusive interview recently.


Experiential tourism is an exclusive type of tourism that mainly aims on experiencing a country, city or place/region by unraveling its history, local community, culture, food and environment.


Musa explained that even though other important forms of tourism like visiting interesting places were still crucial, the industry players must take the chance to explore experiential travels as it was becoming increasingly popular in the current context.


Musa stated that in regards to promoting experiential tourism, word-of-mouth testimonials can play an important role as well as cost-effective.


“As they experience a country, tourists will share their experience with others in their home countries and perhaps to the international community as well.”


“There are also some who will share their experiences via social media sites such as Instagram or Twitter which directly promote the products more widely,” he said.


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