Published on : Saturday, October 10, 2020
In the coming two years, for tourism, it’s being expected to be tough times, according to the Deputy Minister of Tourism, Savva Perdios, who observed that in order to attain a major revival in 2023 or 2024, the upgrading process in the tourism product of Cyprus should go faster “so that we can fight with demands when the time comes.”
Perdios in his speech stated the purpose as well as the growth and development in implementation of the National Strategic Action Plan for 2020. In spite of the complexities that emerged due to the pandemic, “the course of implementation is at very high levels, he said. “We have entered an open competition for a study on the environmental impact and carrying capacity of the entire national tourism strategy,” Perdios said.
He has further added, “we are at the stage of evaluating the applicants for the study on the sustainable tourism development of the Polis Chrysochous and Tilliria District and we will soon choose a contractor.”
In regard to marketing and promotion, the Deputy Minister of Tourism explained that “the pandemic has given us the opportunity to significantly change the way the country is promoted and advertised abroad. It has given us the opportunity to put even more emphasis on digital marketing, social media and so on. We think it’s very important, it has given us a lot of flexibility especially today where due to the successive changes in country categorizations, we have to have that flexibility to be able to send the message we want, where we need to, at a given moment.”
While mentioning about the upgrade of the tourist product, Perdios stated that the government has ensued various sponsorship programs. He mentioned about an upgrade plan to the visual image of leisure centers. Also, he mentioned that anytime soon, there’ll be an announcement of a plan that would provide sponsorships to Municipalities and Communities for the visual upgrade of the beaches, explaining that it creates apprehension regarding beds, umbrellas, baskets, etc.
“We recently announced a sponsorship plan for the purchase of equipment and infrastructure related to diving equipment, cycling, public toilets and locker rooms, recycling bins, etc.” he continued.
He said that for the promotion of local products, “a lot of progress has been made by the Ministry in consultation with other Ministries.” He mentioned about the importance given to the “Cyprus Breakfast” and “Cyprus Brunch” Pact, stating that it’s a deal that promotes Cypriot products usage in the breakfasts and brunches of hotels and restaurants. “It is something very important for the future and we are promoting it,” he said.
Those handling the redefining of the wine roads have also been talked to. “In recent years, many wineries have been included in these wine roads and we are including them in the context of our own promotion,” he said.