Tourism Ministry’s FITUR participation to boost India’s tourism industry business

Wednesday, January 25, 2023

In a bid to help India’s tourism industry to connect with major stakeholders from around the world, Ministry of Tourism, Government of India took part in FITUR, one of the world’s largest international travel exhibitions.

India’s participation at FITUR was significant to step up the recovery of inbound tourism to pre-pandemic levels. The travel exhibition took place from 18th to 22nd January in Madrid, Spain.

The India Pavilion was formally inaugurated by His Excellency, Mr. Dinesh K. Patnaik, Indian Ambassador to Spain; Mr. Mohammed Riyas, Minister of Tourism, Kerala, and Mr. Rakesh Kumar Verma, Additional Secretary, Ministry of Tourism, Government of India. Inauguration of India Pavilion was done with Ribbon Cutting followed by Indian cultural performances, Yoga sessions, Mehndi and Bollywood dance performances.

Ministry of Tourism has taken a space of 253 sq. mtr., with over 30 participants co-exhibiting with the India Pavilion to participate in the Exhibition.

After the inauguration, the Indian delegation and participants went around the India Pavilion and booths of various participating states and tour operators, participation was coordinated by Services Export Promotion Council (SEPC).

The Indian Delegation participated in key business meetings with senior leadership from Melia Hotels International, Palladium Hotel Group, Expedia Group, World Travel and Tourism Council (WTTC), Cushman & Wakefield, and the Indo-Spanish Chambers of Commerce. These meetings facilitated by Industry Development & Investment Promotion (IDIP) Division at the Ministry of Tourism managed by Invest India, had discussions around investment opportunities in the Indian tourism & hospitality sector.

The leadership from these organizations were also formally invited to participate in the 1st Global Tourism Investors’ Summit being organized by the Ministry of Tourism between 10th – 12th April, 2023 in New Delhi on the lines of India’s G20 Presidency.

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