Tourism New Zealand explains “Whānau” concept through new video

Published on : Tuesday, December 8, 2020

Image Credit: Tourism New Zealand

Earlier this year, Tourism New Zealand launched the “Messages from New Zealand” campaign sharing video messages of hope and care for their Indian travellers, and presenting a unique Kiwi perspective about what is important to them. The campaign brings together every day New Zealander who embodies the values of manaakitanga (hospitality) and kaitiakitanga (care for the land) through deep friendships, personal connections and positivity spread across everything they say and everything they do.


As a continuation of the optimistic messaging, Tourism New Zealand has now unveiled another video highlighting the importance of “Whānau”, a concept central to Māori social structure which refers to family and extended family. For New Zealanders, whānau can include your close family, distant relatives, friends, colleagues, community members and even a stranger who may need a guiding hand in a foreign country.


Whānau is one of the core Maori beliefs instilled in New Zealanders as they care for their guests as if they were their very own family, a concept which bears a striking similarity to Indian culture. New Zealand is a place where everyone is welcomed and accepted, a tradition passed down by ancestors who taught them to value love, friendship and camaraderie. 


When visitors (manuhiri) travel to New Zealand or India, they are sure to leave the country as family (whānau).The latest video from the official tourism board encourages everyone to stop and think about what family really means. Especially with the connections and support required during the pandemic, one can say that the concept of whānau is actually more important than ever.

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