Tourism New Zealand launches “do-good, feel-good” campaign of planting trees

Published on : Thursday, December 3, 2020

Tourism New Zealand is completely aware that this year has been a tough year whatsoever and is keen to tell us all to start the New Year of 2021 by helping out with a new “do-good, feel-good” campaign.


New Zealand is the first country to ring in the New Year; it will become the first country where this campaign will serve as a new year’s resolution that will attract a different kind of a new start.


This new campaign is known as the “Forest of Hope,” It will be done in collaboration with Trees That Count in planting seedlings to set up a new forest on two of the islands of New Zealand, in parts of Northland and Queenstown.


As per Sarah Handley, general manager for Americas and Europe at Tourism New Zealand, the “Forest of Hope” shows the Te Reo Māori values of manaaki and tiaki. “Manaaki speaks to the importance of having empathy and tiaki inspires us to care for people and place,” she explained in a media statement.


To quote Handley,“While our borders remain closed to international visitors, we wanted to extend a little manaaki and encourage a sense of tiaki to those who are in need of some optimism for the new year. With trees as a natural symbol of life and growth, the ‘Forest of Hope’ is a way for people to say goodbye to this year’s disappointments and plant a seed of hope to look forward to better times ahead in 2021.”


People worldwide can share their dissatisfaction from this year via online platform, free of charge.


After submitting their heavy point from 2020, they can click on a link then that takes them to a gift registry where they can pay to gift a tree to be planted through the “Forest of Hope” campaign. People there can donate money, write a personal message, and then follow the tree on its journey when it is planted in New Zealand.

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