Tourism spending in Hawke’s Bay goes up 8 percent compared to last year

Published on : Saturday, October 28, 2017

download (4)The New Zealand Ministry of Business, Innovation and Employment has estimated that tourism spending in Hawke’s Bay will be $614 million for the year to September 2017, going up 8 per cent compared with last year. MBIE manager of sector trends Mark Gordon said about this year’s tourism spending up to the month of September, international visitors spent $173 million, which is 14 per cent more than last year, and domestic tourists spent $442 million, which is a 5 per cent increase.

 

Gordon said, “When it comes to the monthly expenditure, tourism spend in Hawke’s Bay for the month of September 2017 is up 4 per cent compared with the month of September 2016.”

 

Hawke’s Bay Tourism general manager Annie Dundas said that the figures were a good indication of what’s in store for the region this summer.

 

To quote Dundas, “We’ve been on a wonderful growth path for a long time and another month of consistent growth is really good, particularly over a traditionally quieter month which is through winter and into early spring.”

 

September was a great month for the region with plenty of events, including the launch of the Spring Fling in Central Hawke’s Bay.

 

Napier mayor Bill Dalton said the estimates reflected the rising numbers and commended Hawke’s Bay Tourism for its work in promoting the region.

 

Dalton said, “I think it’s absolutely fantastic news. It’s the sort of numbers we expected because we’ve seen an increase in numbers coming through Hawke’s Bay. I think it very much reflects on the wonderful work that Annie Dundas and Hawke’s Bay Tourism are doing. It just shows what happens when you’ve got a co-ordinated tourism body that represents the whole region.”

 

Hastings acting mayor Sandra Hazelhurst said the region offered many unique natural features such as Cape Kidnappers, Te Mata Peak and the Hawke’s Bay Cycle Trails.

 

Mr. Dalton said the secret to continued success in Hawke’s Bay Tourism was keeping standards high.

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