Tourism Tasmania introduced its immersive digital experience

Wednesday, August 24, 2022

Tourism Tasmania has recently introduced its new immersive and personalised digital experience with the name Discover Tasmania, which allows the users to unravel Tasmania and assist the travellers to outline a particular trip that’s best suited to their preferences.

To display Tasmania at its best, the new website was designed, creating a faultless, useful, digital experience that brings the brand platform of Tourism Tasmania – ‘Come Down for Air’ to life.

The website discloses all that this beautiful country has to provide, and was created with the needs of the travellers at the center of every decision.

During this journey of finding, travellers can put in their interest points to their personalized itinerary by making the use the Trip Planner. This can later be shared with friends for group collaboration.

Besides, users can discover more of the state by expanding the interests of the users and emphasizing on activities and destinations on the basis of their declared interests, pace, time available, budget, or passion.

The CMO of Tourism Tasmania, Emma Terry, said that for travellers within Australia and from other countries, providing a flawless experience digitally is getting important every day.

The new website is an immersive hub. It will make the planning of the adventure to Tasmania much easy compared to previous times.

This is just a feeling of what’s impending as they create a connected experience across the full customer journey.

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