Tourism Timmins develops post-pandemic course

Published on : Friday, April 30, 2021

In the coming days, tourism is set to face challenges; the City of Timmins is working hard to get through it.

To quote Tourism Timmins director, Karen Bachmann, “I don’t need to tell you that tourism has suffered greatly because of the pandemic and it was the first industry that was hit and it’s going to be the last industry to come out of this in some sort of a shape or form.”

“The industry is going to take some time to recover. We know that many of the sites have been shuttered for over a year and events have been postponed or cancelled and travel remains restricted within the province so that provides a lot of different challenges for everyone working in the industry.”

Council has sanctioned an interim Reboot and Recovery tourism strategy.

To quote Bachmann, “This is really just the start for our recovery plan for tourism in Timmins. It gives us a direction and some things to think about for the next few months as we move ahead.”

She said that efforts that don’t support pandemic recovery directly will be put sideways for now.

Tourism Timmins’ goals in general are to boost up visits to Timmins, increase the stay time, increase repeated visitors, and boost up people spending.

Of the interim strategy, the three highlights are to develop tourism products and experiences, build up a solid marketing strategy aimed on rising overnight tourist visits, and create partnerships, internally as well as externally.

To improve tourism products, she observed that the major sporting events planned like curling in 2022, and a golf tournament in the impending fall, if everything goes perfect.

Other objectives in the report are to aim on meeting and conferences, offer help to other sports and outdoor opportunities of tourism, as well as cultural and heritage opportunities.

The marketing strategy comprises promoting community pride through tourism promotion, social media marketing and community branding. Also, it includes promoting Timmins as a tourist destination of preference, setting goals and performance metrics measuring success, and aligning with existing Northern Ontario marketing plans.

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