Published on : Friday, June 15, 2018
As the flagship tournament of football starts in Russia, businesses across the world are keen on to encash the opportunity or find creative ways to discontinue productivity plummeting.
The passion of the football fans run high and go well beyond the traditional power centers of the game in Europe and Latin America, emphasizing the potential benefits as well as pitfalls for companies.
With a record four Arab countries to be fit, including Liverpool striker Mohamed Salah’s Egypt, one review published this week explained that 92 percent of employees in the region propose to watch a minimum of the tournament – including a quarter who mean to secretly follow it by live-stream while at work.
“Other strategies employees reported they would use to watch the games during working hours, include requesting a full day of annual leave, leaving work early to watch the games, or simply calling in sick,” said GulfTalent, an online recruitment portal, whose survey covered 8,000 respondents across the Middle East.
In Europe, Middle East and Africa, Russia’s time zones signify a huge swathe of humanity that will be watching games in the early or late afternoon, most likely at the time of the workday.
Bosses are being requested by employment consultants to keep away from own goal by developing team spirit with World Cup viewing parties, or inviting clients in for tournament-themed events.