Published on : Wednesday, July 10, 2019
Western Australia Tourism Minister officially launched a new Tourism WA Muslim Guide to Western Australia in Malaysia showcasing selfies with quokkas on picturesque Rottnest Island, sampling fresh produce at the bustling Fremantle Markets or visiting
the iconic Busselton Jetty.
The guide promotes Western Australia as a Muslim-friendly travel destination, providing information about halal food and mosque locations as well as an overview of the many attractions WA has to offer.
"Malaysia is an important market for WA and this guide will help make our Muslim visitors feel welcome by connecting them with the information they need to plan a great holiday in our State, perhaps with family or friends,” WA Tourism Minister Paul Papalia said.
Popular Malaysian actor and social influencer Elfira Loy, who has more than four million social media followers, worked with Tourism Western Australia to produce the guide and shared her holiday experiences at the launch event.
Loy’s trip across the State is featured in the guide, which includes images of the star meeting a koala at Caversham Wildlife Park, admiring the view at Rottnest Island and checking out a halal restaurant option in the central business district.
WA’s status as the ‘Road Trip State’ is also highlighted, with short day
trips such as the Swan Valley and Perth Hills as well as longer trips such as Perth to Kalbarri, taking in unique drawcards such as the Pinnacles, Jurien Bay Marine Park and Hutt Lagoon (pink lake) among the range of suggested itinerary options.
Loy’s adventures in Western Australia were also part of a recent co-operative Air Asia campaign with Tourism WA in Malaysia.
According to the latest International Visitor Survey results for the year ending March 2019, Malaysia was ranked second highest in terms of visitor numbers, with 100,200 visitors and was fourth highest in terms of visitor spend, with visitors spending $196 million.