Tourists in Wisconsin spent $12.7 billion in 2017, says study

 Saturday, May 5, 2018 


WisconsinTourists in Wisconsin ended up spending as much as $12.7 billion in the year 2017 marking a 3.2% rise from previous year as per a study that was released on Friday by the state Department of Tourism.


That comes following a 3.4% spending rise in 2016 when tourists had spent $12.3 billion as revealed by an annual study conducted by Philadelphia-based Tourism Economics, a firm that was hired by the department.


Leisure travel had accounted for nearly 88% of tourist spending in Wisconsin.


Overnight travellers, both business and leisure accounted for 65% of the total spending. Spending by all travellers had directly supported an estimated 138,773 state jobs according to the study.


Restaurants and other food and beverage businesses had accounted for the biggest number of those jobs that numbered to over 50,800.


The travel spending also triggered the creation of 33,100 jobs in the lodging industry, about 26,300 jobs in entertainment and recreation and a little under 16,000 jobs in retail trade industry.


The study that was expected to kick off this year’s National Travel and Tourism Week again portrays that the travel sector is quite significant to Wisconsin as per Governor Scott Walker who is the Governor of Wisconsin.


Walker mentioned in a statement that investing in tourism promotion enables the growth of the economy and enhances the image of Wisconsin.


Milwaukee County had again led the state in visitor spending, with just under $2 billion marking a 3.1% rise from 2016.


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