Published on : Wednesday, November 24, 2021
Travayage, a holistictourism service providerbased in Egypt, assigns Intrepid Marketing and Communications (IMC) the task of performing its trade and marketing initiatives in the India market. The IMC team will be responsible for endorsing Travayage’s diversified products and encouraging Indians to experience Egypt’s rich heritage, unique history and exotic culture. As Travayage sets foot in the India market, the association will further enhance its presence through sustained efforts and consistent outreach.
Egypt is recognized as a destination for its archeological marvels and historical artefacts however, it is also an emerging hub for luxury and adventure sport activities such as snorkeling, diving and windsurfing. In addition, Travayage also promotes budgetholidays that cater to individuals, groups and corporates to make the exotic land of Egypt accessible to all. The brand also specializes in showcasing the cultural connect between India and Egypt that goes back to centuries and have remnants in several exhibits across Egypt, thus enhancing the excavation experience for Indian travellers.
Commenting on the appointment, Ms. Alyaa Elkhatib, Director, Travayage, said, “We are delighted to commence our journey in the India market with Intrepid Marketing and Communications. Travel has undergone a sea change in the past couple of years however we are certain that exciting times await the entire industry. The IMC team will assist us in navigating through the post-pandemic challenges and comprehending the ever-evolving Indian traveller. We are looking forward to marking our presence in the key markets and building relationships with both the travel trade fraternity as well as the traveller community and enticing them to experience Egypt differently with Travayage.”
Welcoming Travayage to the portfolio, Ms. Neeti Bhatia, Director, Intrepid Marketing & Communications expressed, “The ongoing developmentsare showing signs of recovery in the Indian travel sectorand we are looking forward to sharing this opportune moment with Travayage. The Indian travelleris now seeking an immersive destination experience instead of the regular itineraries and Travayage is undoubtedly the right fit for such enthusiasts. We are excited to presentTravayage’s wide range of products and offerings to travel trade across key source markers in India and accelerate arrivals to Egypt in the forthcoming years”.
Travayage’s key competence lies in curating experiences acrossCairo, Nubia, South Sinai,Siwa Oasis, Luxor and Aswanfor global clients exploring Egypt.