Travel Agents Association of India will organise the travel trade show in Kashmir instead of China

Saturday, February 17, 2018

The Travel Agents Association of India has cancelled in China owing to the tension between India and China over the Doklam land issue and preferred to hold the convention in Kashmir to promote travel and tourism.

The tourism in Jammu and Kashmir is in top list for few years following prolonged protests in the valley in 2016 after killing of 22-year-old militant Burhan Wani. In subsequent unrest after his killing the valley remained shut for six months owning to long strike.

According to Zahoor Qari, Chairman Travel Agents Association of India chapter of Jammu and Kashmir, it is after 30 years, the Jammu and Kashmir will host one of the biggest travel- trade shows in March this year. The event will be from March 25 to March 30 at Srinagar, the capital city will be attended by top travel agents from the country and they will have look at the facilities available in the restive region.

Now the Jammu and Kashmir tourism potential has been developed due to the political and military interventions and the convention on the travel trade will provide an opportunity to the travel agents to see it themselves.

There will be around 500 travel agents from across India would participate in the 64th annual convention of Travel Agents Association of India.

The convention was held in the valley in 1988. That time the situation in Kashmir Valley was normal. It was in 1990 the armed insurgency backed by mass uprising erupted in the valley and with it tourism took a hit. The March convention is expected to draw some travel agents from foreign countries as well.

The President of TAAI Sunil Kumar on his recent visit to Srinagar had said that Jammu & Kashmir is one of the prime destinations in India where travellers can enjoy any tourism product.

Kumar had said TAAI convention will help leading travel agents get familiar with beauty and the hospitality of the state. The Director of Tourism Kashmir Mahmood A Shah said the TAAI convention at Srinagar will help boost tourism sector in a big way.

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