Tuesday, March 7, 2023
Welcome to Travel And Tour World ITB Berlin 2023 Special Edition. This edition highlights various aspects of travel and tourism.
After 3 years of silence, due to COVID-19 and inflation and the situation as a result of war and earthquakes, the tasks of the tourism professionals are immense.
Business as well as leisure travellers are crossing the borders with more than before efficient transportation and improved technological infrastructure.
Read about Sabah, the exotic Asian destination featuring in the Special Feature segment in page 18 of our magazine.
There could not be a better travel marketplace platform than the ITB Berlin 2023 (Internationale Tourismus-Borse Berlin) for Sabah Tourism Board (STB) to launch Sabah’s new destination rebranding- ‘Feel Sabah, North Borneo’.
Europeans in particular associate Sabah with Borneo. Hence, they are determined to rebrand this tourist destination with ‘Feel Sabah, North Borneo’ to create a new identity in the travel marketplace. Sabah’s top feeder markets in the past (based on 2019 data) had represented a good mix from Taiwan, China, Brunei, Singapore and South Korea.
For Europe specifically, Sabah’s top inbound tourism markets are from Germany, France, Netherlands and Italy.
The historic city of Berlin with a plethora of upscale venues is a top choice of event planners to host their meetings and exhibitions.
An immaculate blend of cosmopolitan culture and historical landmarks is the major draw for tourists visiting Brighton. Easter is around the corner and the Easter Markets around the world are decked up to offer you soak up the traditional vibe of the festival.
Travel and Tour World catches up with the stalwarts of the industry such as Deborah Rothe, Exhibition Director ITB Berlin who shares her valuable insight to her plans to make a mark in the industry.
Travellers who look for luxurious flying experience will find it delightful to read our Cover Story which brings interesting facts about the top-notch global airlines. Now flying across the different time zones will add a new dimension to your travel experience!
Image Credit: Sabah Tourism Board, Messe Berlin
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