Travel apps will be important in tourism revival, says GlobalData

Published on : Friday, May 21, 2021

The wish to enjoy a ‘seamless’ travel experience will have intensified during the pandemic with travelers searching for an easy-to-use platform that would inform them how they can travel safely. COVID-19 has increased the competition to organize contactless processes, digital health passes and safely store customer data. So, companies should re-model their travel apps to provide effective service and manage the post-pandemic travelers in the right way, says GlobalData, a leading data and analytics company.

Among consumers globally, the need for contactless technology is strong as apps that normally use contactless payment allows consumers to purchase hassle-free. When it comes to booking a holiday, this is creating a pressure on how tourism companies target their customers. GlobalData’s company filing analytics database pinpoints the fact that both mobile payments and online travel were in the top five themes highlighted in tourism company filings in 2020.

Destination management organizations post-pandemic are keen to work more with responsible tourism with the help of better capacity management. All these imply that travel apps will advantage customers, company and destinations. Being proactive in developing an end-to-end service that inspires travel confidence, makes sure that travel is safe and overall better management could prove highly lucrative and beneficial for all involved.

To quote Johanna Bonhill-Smith, Travel & Tourism Analyst at GlobalData, “It now seems likely that some form of digital passport will be required to travel safely post-pandemic. There is a lucrative opportunity and a growing need for a travel app that can encompass all elements of a trip into a one stop solution, with omnichannel connectivity that covers everything from simplifying travel requirements to transactions. Anything that can help elevate the customer experience and inspire travel confidence should now be a key priority.”

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