Published on : Tuesday, May 15, 2018
Travelers remain habitually busy without getting perturbed whether to reuse their bath towels, recycle plastic bottles, or turn off the lights and air conditioning when they exit hotel rooms. And prior to reaching that point, many possibly spent long hours in an airplane or vehicle that discarded stream of fuel into the atmosphere.
Tourism accounts 10 percent of total global greenhouse gas release, as per the latest study from the University of Sydney, and few travel brands like Marriott are struggling with the difficulty that yet quite a few travelers are not quite aware of environmentally-friendly practices or why they’re so pertinent.
That’s the analysis of Claire Cutting, director of sustainability for Marriott International, who expressed opinion on May 3 at the Sustainable Tourism Entrepreneurship and Destination Asset Management Roundtable at Cornell University.
The roundtable comprise academia and the private sector professionals from every continent to talk about probable explanation in terms of overtourism and how the travel sector can lure visitors in making more investment into the industry and turning out their trips less impactful on the environment.
Cutting explained that Marriott, world’s largest hotel company with over one million rooms, has considered a carbon offset program related to leisure travelers but already has one for meetings and events. “We haven’t figured out a way to make offsets understandable to guests,” she said. “We also haven’t found success with direct marketing to guests but we have found this in other ways like planting trees with Delta Hotels.”