In travel sector, wellness tourism is one of the fastest-growing segments worldwide

Published on : Tuesday, December 3, 2019

In travel sector, wellness tourism is one of the fastest-growing segments and some experts think that Charleston-area hotels and resorts are getting in on with appropriate food as the best way to increase bookings.


At the Wentworth Mansion, an “adventure and wellness” package features a guided kayak or paddleboard tour, a three-course dinner for two adults and a one-hour yoga session on the beautiful lawn of the mansion.


Of late, Wild Dunes Resort on the Isle of Palms started providing a spa package that comes with a 50-minute massage incorporating CBD products.


And at the Zero George Inn on the peninsula, a wellness package that was kick-started in October has fitness classes and food and, in an unusual turn, has a meal delivery service that visitors get after they’ve returned home from their trip.


The attractiveness of wellness tourism is rising at a rapid rate. According to the Global Wellness Institute, the segment went from a roughly $563 billion market in 2015 to $639 billion in 2017 worldwide. That’s about a 6.5 percent annual growth in the same time that tourism overall grew by about 3 percent annually.


Wellness travel is anticipated to continue growing at an even faster rate, about 7.5 percent a year, to grow into a $919 billion business by 2022.


In its most recent report on industry-wide trends, the travel media company Skift dubbed wellness the “new hook in travel marketing.” While food has been the prime generator in the travel during recent years, wellness may take over that role, the report said.


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