Published on : Saturday, September 18, 2021
Tourism is a gigantic market that has been stagnant for decades. It was stuck behind conventional leisure and business travel. It has seen massive innovation, especially in technology. The tourism industry has been dominated by services from travel management companies and travel agencies.
The sales projections, marketing campaigns, tax documents and other business activities for first quarter are among the top priorities as they launch. Here are the trends to watch that might change the way of business in travel industry.
It is involved from the post-pandemic work from home culture. The present-day remote working opportunities have prompted working individuals to work while they or travel while they work.
The artificial intelligence and machine learning are now involving in tourism trends. This had pushed to enhance the skills in AI and ML tools, which make modern travel easy. The year will have more demands from to build new mobile applications with AI so that products are smarter and more intelligent.
This is Google’s algorithms which are driven by semantic search. It can get to know your destination and what happens there based on the recurring information it sources from your site (your content) and others.
Meet the demand of budget-conscious young travellers
The direct flights to unexpected locations like Reykjavík, Singapore and Dubai became more affordable than ever. It is helping to push more travellers out of their comfort zones.
The budget-conscious young travellers will take advantage of these offerings to follow spur-of-the-moment adventures in undiscovered countries. In fact, millennials, who are now the largest living demographic in the world, will change the way businesses in every sector design and market their products.
Mobile usage reshaping the travel industry
There is absolutely no question that the tourism market is exponentially moving to mobile-everything. Mobile usage is up immensely and everyone is scrambling to catch up, especially retailers. Although it may be obvious to some, there are still many brick and mortar business that refuse to believe that the internet is quickly becoming the primary means of business.
Mobile wallets and payments are a fairly new phenomenon that travellers are slowly but steadily delving into. Travel experts feel that they will be responsible for a 360-degree change in the buying habits and customer expectations in the times to come.
Get on track with electric vehicles
Now the EV or electric vehicle is revolutionising the travel industry. Investors are mostly interested in electric cars.
Norway supports emission-free driving and the people of Norway prefer to contribute in preserving the local environment. For this, rental car companies like Hertz, Avis and Sixt are amongst the providers offering electric cars for travel on long snaking Norwegian roads.
The Norwegian EV Association has worked successfully for the introduction of electric vehicles. Their main goal is to encourage electric vehicles rides that run fully or partially on renewable energy.
Increased value in safety and hygiene
In the sector of the airlines industry, cruise industry, hotel industry, restaurants or bars, since the outbreak of COVID-19, tourism safety and hygiene standards have been absolutely paramount. Right now, there are a number of tourism trends that are related to this, such as increased cleaning, socially distanced seating, providing hand gel and enforcing masks in some settings.
Great emphasis on leisure travel
The COVID-19 pandemic has forced many countries to adopt stringent travel restrictions to curb the disease, while many businesses are encouraging employees to work from home and use video calling. As a result, the business events have been particularly badly affected and one of the resulting tourism trends has been a switch in focus towards leisure customers.
The pandemic has been hard on people and many are desperate for a holiday. If your business is typically focused on business customers, you may want to look into ways to change this approach, at least temporarily.
The various travel restrictions and the reluctance of many people to travel abroad has meant many in the tourism industry have to focus on domestic and local customers, rather than international ones. With hotels, it could be best to highlight the kinds of facilities that may appeal to the local market, such as your restaurant, your gym facilities, your Wi-Fi and even the fact that your hotel rooms are ideal for remote work. The airlines and tourism management companies may also need to shift gears and prioritise domestic tourists.
Contactless payments have been a staple when it comes to technology in tourism for some time now, but the emergence of options like Google Pay, Phone Pe and Apple Pay has helped to take this to the next level, meaning customers do not even need to carry around a debit card or credit card to pay for meals, hotel stays, transport, and other services. Right now, allowing contactless payments has enabled tourism companies to reduce friction and improve the speed of check-ins and check-outs. It also means goods can be paid for swiftly, encouraging spontaneous purchases. With coronavirus, contactless payments are in greater demand than ever, as staff and customers often prefer to avoid handling cash.
Voice Search & Voice Control
With home, smart speakers growing in popularity, as well as mobile assistants like Siri, Google Assistant and Bixby, more and more tourism customers are turning to voice search. For those in the tourism industry, it is important to capture these guests by structuring website content properly so it appears in voice search and allows for voice bookings. The tourist information is a key part of the customer experience with many companies and voice control and AI can be invaluable here. Moreover, hotel rooms can include smart speakers or other IoT devices that are compatible with voice control, allowing users to more easily turn devices on and off, or change settings within their rooms.