Traveling to Saudi Arabia? Here’s How Saudia’s ‘Let It Fly’ Now Helps You Take More Home!

Published on January 8, 2026

Saudia, the national airline of Saudi Arabia, has launched a new cultural initiative called ‘Let It Fly,’ designed to offer travelers more baggage allowance when purchasing locally made cultural items. This program rewards those who support Saudi Arabia’s craftsmanship and cultural heritage while providing a practical benefit for their travels.

In a move aimed at boosting tourism and promoting Saudi Arabia’s rich cultural landscape, Saudia’s ‘Let It Fly’ program offers a unique incentive for travelers visiting the Kingdom. Travelers who purchase selected cultural items in participating stores will be given beautifully designed, collectible stickers that increase their baggage allowance, allowing them to bring home more than just memories.

This initiative, which officially launched at the start of the New Year, is part of Saudia’s broader strategy to enhance the travel experience while showcasing the Kingdom’s diverse culture on the global stage. Through the program, travelers can enjoy the convenience of extra baggage capacity while supporting local businesses and craftsmen.

A Rewarding Travel Experience

The concept of ‘Let It Fly’ revolves around the idea of turning suitcases into “moving cultural ambassadors.” Every time a traveler makes a purchase of at least 50 SAR (around £10 or $13) in selected stores, they receive one collectible luggage sticker. For every sticker collected, an additional 0.5 kg is added to the traveler’s baggage allowance, with a maximum of 1.5 kg of extra weight per bag.

This initiative not only provides a more flexible travel experience but also creates a deeper connection between visitors and the local culture. As global tourism continues to grow in Saudi Arabia, ‘Let It Fly’ encourages travelers to connect more intimately with the Kingdom through the items they choose to bring home.

Supporting Local Crafts and Artistry

‘Let It Fly’ encourages travelers to buy locally made goods that reflect Saudi Arabia’s vibrant cultural heritage. From regional motifs and traditional crafts to contemporary artworks, the program highlights the diverse creative landscape of the Kingdom. Rather than opting for mass-produced souvenirs, the initiative champions authentic, handmade items that tell the story of Saudi Arabia’s artistic traditions and craftsmanship.

Whether it’s a beautifully woven carpet from the north, intricate silver jewelry from the desert, or a handcrafted pottery piece from the coast, each sticker represents a cultural souvenir that connects the traveler with the soul of Saudi Arabia.

This initiative aligns with the Kingdom’s Vision 2030, a plan designed to boost tourism and diversify its economy by showcasing its rich culture and heritage to the world. The program is expected to appeal to both international travelers and residents who are keen to explore Saudi Arabia’s unique artistic offerings.

How It Works

To take part in the ‘Let It Fly’ initiative, travelers can visit one of the participating cultural stores located across Saudi Arabia. With every 50 SAR spent, they will earn a sticker that provides extra baggage allowance. These stickers are designed to be collectible, with each sticker offering additional baggage weight allowance up to a maximum of 1.5 kg per bag.

After collecting their stickers, travelers can redeem the extra baggage allowance on their return flights with Saudia. The program also allows for exclusive sticker redemptions at select airports, encouraging travelers to share their cultural finds online using the hashtag #LetItFly.

By offering tangible benefits like extra baggage space, ‘Let It Fly’ enhances the travel experience, allowing visitors to take home meaningful souvenirs that truly reflect Saudi Arabia’s cultural depth.

The Growing Appeal of Saudi Arabia

As Saudi Arabia continues to position itself as a top tourism destination in the Middle East, ‘Let It Fly’ is a creative way for Saudia to integrate cultural promotion with the practicalities of travel. With more international flights and increasing interest in the Kingdom’s rich history, culture, and natural beauty, the program helps bridge the gap between tourism and cultural exchange.

Saudi Arabia, with its ancient cities, modern landmarks, and diverse landscapes, is rapidly becoming a must-visit destination for global travelers. From the futuristic city of Neom to the ancient ruins of Al-Ula and the pristine beaches of the Red Sea, the Kingdom offers a variety of experiences that cater to all kinds of adventurers.

By rewarding travelers who support local artisans, Saudia is helping to foster a greater appreciation for the Kingdom’s diverse traditions. This initiative not only encourages travelers to bring home cultural souvenirs but also allows them to carry a piece of Saudi Arabia’s heritage with them wherever they go.

Encouraging Cultural Engagement

Through this initiative, Saudia is shaping a new approach to travel—one that connects people with the places they visit in a meaningful way. By blending practical benefits with cultural discovery, ‘Let It Fly’ offers travelers a chance to immerse themselves in Saudi Arabia’s dynamic creative scene, all while making the most of their travel experience.

The program is live and available at select stores and airports throughout Saudi Arabia. Travelers are encouraged to explore the Kingdom’s unique cultural offerings, collect stickers, and share their experiences with the hashtag #LetItFly to spread the word about this exciting new initiative.