TUI Accelerates Expansion in Asia with New Resorts in China, Japan, and Vietnam

Published on November 29, 2025

By: Tuhin Sarkar

TUI Group is making significant strides in Asia, with plans to expand its hotel portfolio across China, Japan, and Vietnam. With the first Robinson Club resort set for China and multiple TUI Blue hotels planned, the company is strengthening its presence in the region. The expansion involves not just new luxury resorts but also a focus on regional tastes and preferences, bringing world-class service to growing travel markets. TUI is well-positioned to cater to both Asian and international guests, leveraging its extensive experience in global hospitality.

TUI Group Expands Hotel Portfolio in Asia to Meet Growing Demand

TUI Group, a leading international tourism company, is intensifying its expansion in Asia. The company has signed the first Robinson Club resort in China and plans to introduce additional TUI Blue hotels in the region, specifically targeting China and Japan. This strategic move is in line with TUI’s broader goal of strengthening its position in one of the world’s most dynamic travel markets. The expansion aligns with TUI’s efforts to diversify its business beyond its home markets in Europe, where economic growth has slowed. With a portfolio of over 450 hotels worldwide, TUI is focusing on reaching new customer groups in Asia while enhancing profitability across its entire hotel network.

The TUI Group’s expansion plans in Asia reflect a well-calculated strategy designed to tap into the growing demand for high-quality hotel experiences. By introducing premium brands like Robinson, TUI Blue, and TUI Suneo, the company aims to attract a diverse customer base that includes both regional and international guests. With 24 existing hotels in China and Southeast Asia, TUI is building on a strong foundation and has outlined 29 new hotel projects in the coming years. This ambitious expansion is set to further establish TUI as a key player in the hospitality industry across Asia.

The First Robinson Club Resort in China: A Premium Offering for International Guests

TUI’s first Robinson Club resort in China is set to open in Meifan, a prime location in the Yangtze River Delta Green Demonstration Zone. This 160,000 m² resort will offer an integrated sports and leisure experience, with activities like sailing and water sports. The resort will feature TUI’s signature “For All” concept, catering to families and couples alike. The opening is scheduled for January 2029, and TUI has designed the resort to meet the increasing demand for high-quality club holidays in China, which is witnessing a steady rise in interest for sports-oriented, luxurious vacation experiences.

The Meifan resort represents TUI’s commitment to sustainable development, as it will be built in an eco-friendly zone that integrates ESG principles, renewable energy, and water technology. TUI is the only non-Chinese tourism company to be part of the Yangtze River Delta Green Demonstration Zone Developers Alliance, further solidifying its commitment to environmental responsibility. This first Robinson Club resort in China is expected to attract a mix of local and international guests, contributing significantly to TUI’s overall growth in Asia.

Expansion of TUI Blue and TUI Suneo Brands Across Asia

Alongside the Robinson Club resort, TUI is expanding its TUI Blue brand into Japan and China, with TUI Blue Anji set to open in 2026. The TUI Blue brand focuses on authentic travel experiences, featuring local cuisine, modern design, and immersive cultural experiences. TUI Blue Anji, located on China’s southeast coast, will provide an opportunity for guests to enjoy authentic, locally-inspired experiences in a stylish and comfortable setting. With six TUI Blue hotels already in China, this new property will further enhance the brand’s presence in the region.

In Japan, TUI is making its mark in the popular ski region with its first TUI Blue hotel, targeting guests seeking winter sports vacations. The opening of this hotel underscores TUI’s understanding of regional preferences and its commitment to catering to local and international travellers alike. Meanwhile, TUI is preparing to introduce its budget-friendly TUI Suneo brand to Vietnam. This new addition is aimed at offering high-quality, affordable holidays for price-conscious international guests, further diversifying TUI’s offerings in Asia.

TUI’s Focus on Sustainable Growth and Long-Term Strategy in Asia

TUI’s expansion strategy in Asia is not just about increasing the number of hotels; it is also focused on sustainable growth. The company’s new properties are being designed with environmental responsibility in mind, ensuring that TUI meets both customer expectations and its sustainability goals. The integration of renewable energy, water conservation measures, and eco-friendly practices across its resorts highlights TUI’s commitment to reducing its environmental impact.

Sebastian Ebel, CEO of TUI Group, emphasised the importance of this expansion in achieving the company’s long-term strategy. “With hotels in China and other Asian countries specifically tailored for Asian, European, and international guests, we are ensuring high occupancy rates and year-round profitability,” he said. By targeting a diverse range of customers and markets, TUI is positioning itself as a leading player in the international hotel industry while strengthening its independence from European markets.

TUI’s International Success and the Role of Asian Markets in Its Growth

The hotel sector is a crucial part of TUI’s broader strategy to diversify and expand its global presence. With over 450 hotels worldwide, TUI is a dominant force in the international hospitality industry. The company’s presence in Asia, one of the world’s fastest-growing travel markets, plays a pivotal role in its future success. As TUI continues to open new properties and strengthen its hotel brands in the region, it is well-positioned to meet the demands of an increasingly diverse and global customer base.

In addition to its hotel offerings, TUI’s portfolio includes cruise ships, airlines, and travel agencies, making it a one-stop solution for travellers worldwide. The company’s expansion in Asia is set to boost its competitiveness in the global tourism industry, allowing it to cater to the growing demand for both luxury and affordable holiday experiences. With a clear focus on sustainable development, TUI’s Asian expansion marks a major milestone in its long-term global strategy.

Conclusion: TUI’s Strategic Expansion in Asia Sets the Stage for Future Growth

In conclusion, TUI Group’s expansion in Asia is a significant step towards strengthening its global position in the travel and hospitality industry. With the first Robinson Club resort opening in China, along with new TUI Blue and TUI Suneo hotels planned for Japan and Vietnam, TUI is tapping into the growing demand for high-quality and diverse hotel offerings across Asia. The company’s focus on sustainability and its long-term growth strategy will ensure that TUI remains a leading player in the global tourism market. By catering to a wide range of customer needs and preferences, TUI is set to capitalise on the booming tourism markets in Asia.