TUI Group Expands Its Footprint in Asia with New Hotel Projects in China, Japan, and Vietnam

Published on November 29, 2025

TUI Group, one of the world’s leading leisure hotel brands, is making significant strides in expanding its presence across Asia. With a strategic focus on key travel markets like China, Japan, and Vietnam, the company is positioning itself to tap into the region’s growing demand for international travel. As part of this plan, TUI has announced the development of new Robinson resorts, TUI Blue hotels, and TUI Suneo properties in these dynamic destinations. This move not only bolsters TUI’s already strong portfolio in the region but also promises to contribute to the growth of tourism in these countries.

TUI Group’s portfolio of over 450 hotels worldwide includes some of the most recognizable names in leisure hospitality, such as Robinson, RIU, and TUI Blue. The company’s strategic expansion into Asia is a response to the increasing tourism demand in this part of the world, driven by a burgeoning middle class and a growing appetite for both luxury and affordable travel experiences. With these new additions, TUI is reinforcing its commitment to providing diverse and high-quality vacation options to both local and international travelers.

Boosting Tourism with New Resort Openings

TUI’s first Robinson resort in China is set to open in Meifan, within the Yangtze River Delta Green Demonstration Zone. The new development will be a sustainable, 160,000 m² resort offering guests a wide range of activities, from sailing to water sports, all designed to appeal to both families and couples. TUI aims to attract an international clientele while catering to the growing demand for premium club holidays in China. The Robinson club brand is known for its focus on high-quality sports and leisure, and this resort will be no exception, offering guests a unique and immersive experience.

Scheduled to open in January 2029, the Robinson resort will also emphasize sustainability, aligning with China’s push for eco-friendly development. The resort will integrate renewable energy technologies, water-saving systems, and other sustainable practices in line with the goals of the Yangtze River Delta Green Demonstration Zone. This project highlights TUI’s commitment to responsible tourism practices and its role in the development of China’s growing hospitality sector.

Expanding the TUI Blue and TUI Suneo Brands

In addition to the Robinson resort, TUI Group is also expanding its TUI Blue and TUI Suneo brands across Asia. TUI Blue Anji, located on the southeast coast of China, will bring the brand’s signature contemporary design and authentic local experiences to the region. This will be the seventh TUI Blue hotel in China and will cater to travelers who seek a deeper connection with local culture, along with the comfort and luxury of a world-class hotel.

The company is also making its first foray into Japan with a TUI Blue property planned in a popular skiing region. Japan is a key destination for international travelers, and this hotel will appeal to winter sports enthusiasts looking for a blend of adventure and comfort. Additionally, TUI is preparing to introduce the TUI Suneo brand in Vietnam, targeting value-conscious international guests who are looking for affordable and quality accommodation. With these new hotels, TUI is aiming to diversify its offerings to suit a wide range of customer preferences, from budget-friendly options to premium, all-inclusive experiences.

A Long-Term Investment in Asia’s Tourism Growth

TUI Group’s expansion strategy is designed to capitalize on the significant growth potential in Asia’s tourism sector. China, Japan, and Vietnam are among the fastest-growing travel markets globally, and TUI’s investments in these regions come at a time when international tourism is on the rise. By offering a variety of hotel options, from affordable to luxury, TUI is ensuring that it can cater to a diverse range of guests, boosting the overall appeal of these destinations.

Moreover, TUI’s commitment to sustainability and community engagement is expected to contribute positively to local economies. The development of these hotels will not only attract international tourists but also generate jobs and stimulate the local economy through tourism-related businesses. As part of its broader strategy, TUI is focusing on high-quality, sustainable hospitality that meets the evolving expectations of today’s travelers. The company’s efforts to integrate renewable energy and eco-friendly technologies into its resorts will also resonate with the growing trend toward sustainable travel.

Strengthening Asia’s Position on the Global Tourism Map

As the global tourism landscape evolves, Asia is quickly becoming one of the most important regions for international travel. TUI Group’s expansion in China, Japan, and Vietnam highlights the region’s growing importance as a key destination for global tourists. By increasing its presence in these countries, TUI is not only strengthening its position in the hospitality industry but also contributing to the growth of Asia’s tourism sector. The new Robinson resorts, TUI Blue hotels, and TUI Suneo properties are expected to draw thousands of visitors, providing a significant boost to local tourism industries.

With Asia emerging as a global travel hub, TUI’s strategic investments are a clear signal of the company’s long-term commitment to the region. The expansion of its hotel portfolio across Asia will continue to enhance the travel experiences available to both international visitors and local travelers, helping to shape the future of tourism in one of the world’s most vibrant and diverse regions.

A Promising Future for TUI in Asia

TUI Group’s expansion into Asia is more than just a business venture; it’s a long-term commitment to shaping the future of tourism in some of the world’s most exciting markets. With the opening of new resorts and hotels in China, Japan, and Vietnam, TUI is not only reinforcing its global presence but also supporting the growth of sustainable, experience-driven tourism in Asia. As the company continues to expand, the future looks bright for both TUI and the tourism industry in Asia.