Turkey considering introducing virus-free healthy tourism program for all target markets

Published on : Wednesday, August 12, 2020

Turkey is thinking about introducing its virus-free healthy tourism program for all target markets for providing a lifeline to the pandemic-hit sector after various positive developments, which include Germany’s recent lifting of a travel ban.


Turkey has initiated a “Health Tourism Certification Program” coordinated by the Culture and Tourism Ministry along with several other related ministries, including the Health Ministry. It has also taken a series of measures at airports, transportation facilities, hotels and other touristic establishments.


Information regarding these measures has been shared with foreign diplomats, tourism agencies and press members, who examined the measures on-site.


The most recent promotion was held for Germany’s leading travel agency representatives. Similar activities have also been held for Austria, Switzerland, Ukraine and Indonesia.


Timuçin Güler, the general director of the advertising department at the Culture and Tourism Ministry, said that they had been hosting events abroad as part of the safe tourism program, for promoting the development to addressees.


50 diplomatic mission representatives and 52 foreign press members based in Turkey, along with their families, were hosted in southern Antalya province on the Mediterranean coast, said Güler, and a total of 70 tourism agency representatives from Germany, Austria, Switzerland, Ukraine and Indonesia were hosted in several other promotion events along with press members from those countries.


Güler said that the guests experienced precautionary measures taken at all touristic facilities in Istanbul, northwestern Turkey’s Bursa province, the western resort towns of Kuşadası and Pamukkale, central Konya province, the capital Ankara and the provinces of Izmir and Antalya on the Aegean and the Mediterranean coasts.


“We have informed agency representatives who transit foreign guests to our country and addressed a large segment of our target audience, along with the press members who are seen as leading public opinion in their countries, about the measures taken most appropriately,” Güler said, adding that his country had “conveyed the right message to our target audience through the right channels.”


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